We are living in a world where anyone can start a blog – it’s cheap and simple. Many people agree that there are different motives behind blogging – some people do it for fun, while others engage in it to realize their personal and professional growth.

This days, there should be nothing holding you back from blogging. The benefits are enormous, and there are plenty of free sites that can help with blogging if you do not intent to commercialize it.

Here, we take a step back and look at some of the many benefits of blogging:

You are going to build on your writing skills

Nobody is born with the talent of writing. It takes a combination of effort, dedication, and patience for you one to become a proficient writer. Just like any talent, writing is learned through persistent practice. The beautiful thing about blogging is that, as you consistently blog, you shall slowly start paying attention to your word choices, tone, sentence structure, and grammar. Blogging will certainly refine your writing skills and make you an adored writer.

Gaining influence

Blogging offers a platform where you can easily be recognized. Writing about topics that directly touch on the welfare of society almost guarantees you a successful journey towards being an influential individual. Successful bloggers have a wide audience of people who trust and respect them.

Blogging offers you a platform to express yourself

express yourself

Simply put, a blog is an expressive platform. A blog usually contains words, images, sound, and other forms of graphics. Whether you decide to make your blog personal or business related, you are guaranteed of some mode of expression.

Blogs help to drive traffic to your website

If you want more visitors to your website, start blogging. The secret is, every time you write a blog post, you are creating one more indexed page on your website. This translates to another opportunity for you to show up on the first page of search engine results, hence driving more traffic to your website. You can easily share blog posts on social media forums, such as Facebook and Twitter. This strategy is going to help you advertise your business to potential clients that may not have a clue about the existence of your business.

More traffic means more leads

You have pulled traffic to your business website via blog post, what next? You now have the opportunity to convert the traffic into more leads. The best way to do this is by having a lead generating call-to-action on every blog post that you publish. The call-to-action may contain things like free eBooks, software trials, or webinars. The end result is that once the visitor lands on your website, you present them a personal information form before they gain access to the free offer.

You develop better critical thinking capabilities

Once you start blogging, you shall have to thoroughly organize your thoughts, opinions, and messages for it to be acceptable to your audience. Blogging requires thinking and re-thinking, as well as editing and re-phrasing your thoughts for clarity. By doing this, you develop a critical thinking mechanism; the exercise of thinking and rephrasing becomes part of your everyday mental thought process.

Blogging gives you an opportunity to make a difference in the lives of other people

No matter what you are discussing on your blog or how unique some of your situations may appear, there is always someone somewhere is going through a similar situation or dilemma. The more you post on your blog, the more you connect with your readers, both intellectually and emotionally; thus helping them cope with traumatic events by inspiring them and uplifting their souls.

You may decide to write a blog, whose major focus is to help your readers make informed financial decisions, and in the process, you end up providing financial help, as well as career and educational advice to your readers.

Through blogging, you are capable of learning in demand skills

Most of the blogging sites are easy to use and do not require one to have a deep understanding of computer programming languages.

But through the process of blogging, you are able to learn website design and administration skills. Through frequent blogging, you shall be able to develop HTML and CSS skills because it is possible for you to make some minor improvements and customize your site by yourself rather than hiring someone to do it for you. The web design skills that you are learning are in high demand in the modern world, and you may end up getting a lucrative job. Other in demand skills that you can easily learn while blogging include graphic design as well as social and content marketing.

Blogging gives you an opportunity to take full control of your online identity

your online identity

Most employers look for information about employees and potential employees online. It is true that a lot of information about you exists online. Anyone who types your name into any search engine will end up with tons of information about you. Your sole target should be to ensure that any search of your name returns accurate information and a complete picture about who you are and what you are all about.

The best way to achieve this is by starting a blog that covers who you are and what you stand for. Blogging can ensure that the top results of search engines about you provide the right and the most desired first impression.

Blogging is going to help you in branding yourself

Through blogging, you will be able to create a unique brand about you, the values that you stand for, and what identifies you. The simplest platform that shows you the first step towards building a successful brand is a blog. Through blogging, you get to tell the whole world what you stand for and what you believe in. Most brand managers agree that the easiest platform for branding is a blog.

Build your own network

Once you start a blog, you are guaranteed to expand your social network. Creating interesting and motivational posts will attract people to your blog, who will then comment on your posts, and some of them will send you messages. You will slowly start creating a new social circle revolving around your readers. Some of your readers will leave you messages requesting your help while some will be asking about ways in which they can be of help to you. A blog is a great platform that you can use to easily reach out to others.

You can use a blog to establish yourself as an expert in your area of study


Yes, you heard me well; a blog offers you a platform where you can tell the world what you know in a particular field of study. You can start a blog on any subject, but remember, you have to publish and publish until you start getting noticed as an expert in a given area, based on your blog posts.

In the beginning, it won’t be easy, but as you post more and share your expertise and experience; your blog shall immediately morph from ‘just another website’ to a powerful platform where you demonstrate your knowledge and give insights on various subjects. When someone visits your blog and view what you are sharing, along with the community of people who respect you, then that shall be a clear indicator that you are an expert in that particular field.

The good thing about being an expert is that you get the opportunity to be considered for several careers in leading organizations, get awards, or even land consultancy services.

A blog gives you an opportunity to be published as an author

It is going to take you years to get an opportunity to get published as an author by leading publishing houses. But with a blog, all you need is your personal computer, an Internet connection, and a blog account and you are good to go. Renowned publishing houses will always have their trusted pool of authors who have an in-built audience of readers.

The world of blogging brings new opportunities at your doorstep

Through blogging, new opportunities may arise. Anyone out there can discover your blog. If you have clear objectives in mind when you start your blog, your effort shall always be geared towards achieving your goals.

Opportunities such as being invited to speak at seminars and high-level conferences could come your way. Even better, you could find a career that is suited to your skills and talents.

You can easily make money via blogging

make money via blogging

One of the hottest topics being discussed right now is blogging for money. This is a real opportunity for young entrepreneurs out there. It is possible to start a blog with the sole purpose of making money out of it. It is also possible to start a blog without even thinking about the idea of generating money from it and having it turn into a real business.

Some of the ways you can generate income from your blog include selling ad space on your blog to commercial companies, recommending products and services via your blog, or by becoming a full-time freelancer on your personal blog. All you have to do is attract huge traffic to your blog and convert it into an opportunity to make some few bucks.

Helps you build trust online

One of the rare commodities to acquire in the modern world is trust. It is something that no amount of money can buy it yet it is so easy to build mutual trust between you and your online community of readers. This can easily be done through demonstrations of full commitment to your readers at all times. Frequently updating your blog with posts that excite and interest your readers. Come up with realistic and honest posts that your readers enjoy reading. Always remember that the more people trust you on your blog, the easier it becomes to achieve your goals.

Blogging gives you an opportunity to learn more about other groups of people

The most beautiful thing about blogging is that bloggers spend almost all of their time sharing their opinion, insights, and ideas with their readers. In turn, readers also share whatever they feel with the blogger. This may be in form of comments posted on posts or direct messages to the blogger. This mutual interaction presents the blogger with a golden opportunity, not only to interact, but to learn about different kinds of people; their ways of thinking, how they feel, and mostly importantly, their way of life.

Final Thoughts

Just like any other skill in life, blogging requires one to be patient and highly innovative. The more innovative and interesting your posts are, the more visitors you will receive to your blog. You should never expect to grow your blog overnight. Clearly establish the goals you want to meet through blogging, and work very hard daily to achieve them.

I encourage you to take up blogging as a personal challenge and not give up until you achieve something from it.